A re-branding for Berry Street, an Australian charity for children established in 1877. The concept of the new identity of Berry Street is modern yet filled with warm feelings and passions that the charity carries through out the years. Three different elements are combined for the logo which are house to represent warmth, heart shape to represent affection and love, and lastly and abstract figure of an adult and a child. The colour blue is chosen to speak for truth, devotion and moderation,the overall values of Berry Street itself.

year: 2013

categories: branding