2019
Homepal
Effortless and stress-free home solutions are the core value of Homepal, however, it was confusing
to the users to distinguish the services that are provided. I lead the redesign to reconstruct the
user journey and streamline the browsing experience and check out process.
Roles
UX/UI Designer working alongside the internal team – ideation, user research, user flows, prototype, design, and testing.
Platform
Mobile App – Customer App
Mobile App – Partner App
Tools
Miro, Notion, Adobe XD, Invision
About Homepal
Homepal is a smart E-commerce platform that connects anyone renting or buying to a range of home solutions, from furniture and electrical bundles, cleaning and end of lease services.
The main goal is to provide convenience and suggestive process for homeowners and renters.
Who is it for?
Homepal is designed for homeowners and renters who value efficient and time-saving home centric solutions, the main target market is middle-aged adults with middle to high income. Additionally, Homepal’s partner app is designed for agents and developers to better market their properties and help achieve better rental and sales outcomes.
How does it work?
The platform allows users to find properties, purchase products and services, and make payments directly through PayPal, AfterPay, and Stripe integrations. Additionally, users are able to track the status of their purchased products/ services and modify or cancel their payment subscriptions. The partner app serves as a service management system that enables the admin portal to assign job cards to agents and cleaners. The status of a job/ service is shared between the admin, agents or cleaners, and the customers.
Problems
The business model revolves heavily upon the sales of services, thus, creating a seamless and intuitive shopping experience is crucially important for the company. Users were overloaded by the offered products and services which ultimately resulted in a lack of engagement and exploration in the app.
Ideation & Exploration
After analysing the quantitative and qualitative data from previous user testing documentations, it was obvious that the key strategy that I needed to explore was efficient ways optimise the users' shopping experience from browsing, selecting items to confirm payment.
The main problems that were identified upon further research and findings lied upon the complicated user journey, especially on the checkout process. Below is the reconstructed user flow to better the user experience.
Below are a few of the Lo-Fi wireframes that I created. Collaborating with Homepal's internal team, we conducted user testing with several potential customers. The purpose of the user testing was to get validation and to determine feasibility before moving forward to the Hi-Fi wireframes.
Solutions
A streamlined user journey – categorising products and services and simplifying the checkout process by removing the cart page to encourage users more to browse and make a purchase. An improved users' browsing experience by adding product details on the thumbnails of products and services. Lastly, adding a 'human touch' to the users' experience with a quiz-like personalised filter.
Clean and Products-focused Design
With the design approach of both Homepal's user and partner app, I wanted to ensure the images of the products and services are the star of the page. The pages are dominated by white and muted colours to keep the design easy on the eye. Adhering to Homepal's brand guideline, I used purple and red to attract the users' attention on primary buttons and various call to actions.
The content cards are designed to be consistent in size and layout throughout both apps – enabling users to easily make connections and get familiar with the app. Slightly rounded corners are used to communicate a sense of friendliness and openness – aligning with Homepal's tagline which is 'your friendly virtual butler'.
Case Study coming soon.
UX
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